All-New 2009 Nissan Maxima Recaptures Its Place as the True “4-Door Sports Car” Premium Performance Sedan

The all-new 2009 Maxima will be offered as two well-equipped models, Maxima 3.5 S and Maxima 3.5 SV, and is scheduled to arrive at Nissan dealers nationwide in early summer 2008. “Maxima has always enjoyed a certain ‘duality’ – a unique fusion of sedan practicality with the soul of a sports car,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “In recent years, however, competitive vehicles have caught up with Maxima in ‘sporty’ looks and performance. For 2009, Nissan is reclaiming its rich 4-Door Sports Car heritage with an infusion of emotional design, driving excitement and advanced technology – creating a silky, stimulating sports sedan like no other on the road today.” 2009 Maxima: Reborn at the “Ring” “Do-overs” are sometimes allowed in sports but rarely in the automotive industry. Yet midway through the development of the new-generation Maxima a mulligan was indeed granted. Rather than continue with an evolution of the previous highly successful Maxima design, the creators of the 2009 Maxima stopped and rethought the entire direction. “A number of product changes came directly from the Nürburgring trials, including enhancements to the braking and transmission systems,” said Castignetti. “But more importantly, it gave notice to the entire Nissan organization that the new Maxima is back solidly in the performance arena where it rightfully belongs.” Aggressive Design Adds a “Wow” Factor to the Sedan Category While seeking to create a simple-yet-strong presence, the designers of the new Maxima’s exterior also wanted to re-assert Maxima’s breakthrough personality – establishing a “wow” level of style that would clearly distinguish it from segment competitors. The exterior design theme for the new Maxima is “Liquid Motion” – focusing on the flow of its powerful and beautiful surfaces, like the undulation of a wave. The look starts with Maxima’s aggressive stance and powerful fender volume, which is not unlike many exotic sports cars on the market today. This deeply sculpted body/fender treatment is seldom used for mass market vehicles because of the engineering and manufacturing complexity required to physically accomplish it. Maxima’s new stance is created by a slight reduction in wheelbase and overall length, along with a wider front and rear track. Maxima’s new look imparts a strong, premium presence. The large, wraparound L-shaped headlights add a unique dimension to the overall design, while the light surrounds suggest a powerful “turbine” appearance of energy and strength. The upturned headlight shape combines with a wide grille, large bumper opening and bulging “catamaran-style” hood to give Maxima a formidable expression, setting the tone for the rest of the vehicle. The powerful Maxima form continues along its profile, with careful layering of the bumper, hood and fender parting lines. The polished, elegant motion spreads from the deep-waisted rear fenders through distinctive Maxima-style C-pillars and high trunk lid.

“Super Cockpit” Interior Another challenge in designing a true sports sedan is creating an attractive, intimate, sporty cockpit feel for the driver without compromising the traditional sedan attributes of passenger comfort, roominess and utility.

Maxima Is Better Than Ever “Our goal was to keep Maxima relevant to sports sedan enthusiasts, maintaining excitement and segment leadership,” said Castignetti. “Breakthrough design can only be accomplished by breaking through the limits you place on yourself. The passion and vision demonstrated by the Maxima development team has energized the entire organization. In the long, proud history of Maxima, this is one to remember.”